Privacy Policy

Last Updated: 2026

Mr Luck Casino UK ("we," "us," "our," or "Company") operates the website wdh-milllane.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.

Information We Collect

We collect information in the following ways:

• Personal Information: Name, email address, phone number, and other contact details you voluntarily provide when contacting us or subscribing to our mailing list.
• Technical Data: IP address, browser type, operating system, pages visited, time spent on pages, and referral sources.
• Cookies: Data stored on your device through cookies and similar tracking technologies (see Cookie Policy below).
• Usage Data: Information about how you interact with our website, including clicks, searches, and feature usage.

How We Use Information

We use collected information for the following purposes:

• To provide, maintain, and improve our website services and content.
• To conduct analytics and understand user behavior and preferences.
• To track affiliate referrals and commissions from partner casinos.
• To send marketing communications, newsletters, and promotional updates (with your consent).
• To comply with legal obligations and enforce our terms of service.
• To detect and prevent fraud, abuse, or security breaches.

Cookie Policy

Our website uses cookies and similar technologies to enhance your experience. Cookies are small data files stored on your device.

Types of Cookies We Use:

• Essential Cookies: Required for website functionality and security.
• Analytical Cookies: Track website performance and user behavior via third-party services like Google Analytics.
• Affiliate Tracking Cookies: Monitor referrals and clicks to partner casino websites for commission purposes.
• Marketing Cookies: Used to deliver personalized content and advertisements.

Cookie Opt-Out: You can refuse or delete cookies through your browser settings. Most browsers allow you to control cookie preferences. Please note that disabling cookies may affect website functionality. You may also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Third-Party Links

Our website contains links to third-party casino operators, affiliate partners, and other external websites. We are not responsible for the privacy practices, content, or policies of these linked sites. Each third party has its own privacy policy governing their use of your data.

When you click a link to an affiliated casino, that casino's privacy policy applies to any information you subsequently provide. We recommend reviewing the privacy policies of any third-party sites before sharing personal information.

Your Rights

Under UK and EU data protection law (including the UK General Data Protection Regulation - GDPR), you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Correct inaccurate or incomplete personal data.
• Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
• Right to Restrict Processing: Limit how we use your data.
• Right to Data Portability: Receive your data in a portable, machine-readable format.
• Right to Object: Object to processing for marketing, analytics, or other purposes.
• Right to Withdraw Consent: Withdraw consent to marketing communications at any time.

If you are a US-based user, the California Consumer Privacy Act (CCPA) may provide additional rights regarding your personal information, including the right to know, delete, and opt-out of the sale of personal data.

To exercise any of these rights, please contact us using the details provided in the Contact Us section below.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.

• Contact Information: Retained until you unsubscribe or request deletion.
• Technical and Usage Data: Typically retained for 12-24 months for analytics purposes.
• Cookies: Retention periods vary; most expire within 12 months, though some may persist longer.
• Affiliate Tracking Data: Retained as required for commission verification and tax purposes, typically 7 years.

You may request the deletion of your data at any time, subject to legal retention obligations.

Contact Us

If you have questions, concerns, or wishes to exercise your privacy rights, please contact us:

Email: [email protected]
Website: wdh-milllane.co.uk

If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

Note: This Privacy Policy may be updated periodically. We will notify you of material changes by updating the "Last Updated" date above. Your continued use of the website constitutes acceptance of the updated Privacy Policy.